Twitter Marketing Strategy
Twitter can be a powerful marketing tool. If you spend time building up your twitter base (link article on building a Twitter base here), you can use the audience to market your existing and new products or services.
When your followers like your tweets, in turn, their own broader follower base has an opportunity to engage with your companyâ€™s Twitter account, broadening your marketing reach. Twitter is an excellent propagating tool.
There are many different ways you can utilize Twitter to promote your products or your brand.
Use holidays or special days for planned promotions. Plan your calendar for the year and develop targeted Twitter marketing strategy around these holidays. Use hashtags to make your posts visible to the hashtag followers (for the bigger audience), for example, #halloween, #teacherday, etc.
Create a specific twitter handle to interact with your customers, answer their questions, and ask for product feedback. You can also use this handle when marketing a specific product. This way you stay engaged with your followers and also gain valuable marketing information about your customer base.
Depending on your companyâ€™s product and mission, you can have multiple Twitter handles for various parts of your company, for example, @YourCompany_Customer_Service,
@YourCompany_Technical_Support (etc.). Maintaining these handles also helps with your long-term customer retention strategy.
Key to a good Twitter marketing strategy is making sure your tweets are visible to your followers. There are tools which make it easier for you to tweet your content several times throughout the day to ensure maximum visibility. You can consult your technical team to determine which tools would be best suited for your company. Use your tweets to promote your online content. The key is to have an excellent website content (link article on SEO strategy here), refer to your online content in your tweets and use your online presence to answer questions and promote new material. Quote your blog posts for better visibility of the topic and potentially highlighting solutions for your audience. This helps your online visibility in search engines as well.
Follow important figures in your industry. Use discussions in Twitter threads to promote your brand by answering questions and engaging in the discussions. Tweet relevant articles and content that your target audience will read and appreciate. Create content and share the links from your website. Mention your influencers when tweeting, they can then respond to your posts, and if your content is relevant, they can share it with their follower base.
If you actively search for common questions or follow trending topics on Twitter, within your industry and your target follower community, you can use these interests to create articles and blog posts that can help answer these questions and promote discussion of relevant topics. Use Twitter to let your audience know that you have the answers and drive the traffic to your online content and your brand.
Look for the unsolved issues which are commonly mentioned and use that to help your potential customers. The key to any marketing strategy is to appeal to potential customers whose problems you can solve.
Finally, review your marketing strategy often, engage your technical team to help you identify the proper tools to use to achieve the broadest visibility. Donâ€™t be afraid to ask questions and learn new methods to help you utilize Twitter as a marketing tool. And don’t forget to communicate internally with your team about the strategy and use the internal discussions to modify and update your approach.