How Technology is Hijacking Your Mind
Technology has surely progressed a lot, surpassed our expectations with its mind-blowing real-life applications. Computers are on the verge of replacing humans to make tasks much easier and accurate. Accuracy and adaptability are what makes computers a perfect choice to carry and handle any responsibility. Today, a single gadget known as â€śsmartphoneâ€ť has stolen the jobs of traditional equipment â€“ you can make a call, access calculator, make payments, use maps, have access to almost every sort of entertainment and whatnot.
But can the so-called advancement inflict more harm than good in our lives?
â€śItâ€™s easier to fool people than to convince them that theyâ€™ve been fooled.â€ť
Itâ€™s good to be optimistic, but in the world of technology, being optimistic about all the things it does for us can be a lie to yourself. Weâ€™ll explore how sometimes; it does the opposite.
So where exactly technology exploits us while using what techniques?
The success of corporates doesnâ€™t rely solely on the perfection of its commodities but also on its marketing strategy. We know that marketing is all about playing with minds. You know, one can sell a deep freezer in Antarctica if the manipulation of mind is done correctly using the right strategies.
Letâ€™s examine the scenario while applying an example of a magician.
Magicians are well aware of the vulnerabilities and limitations of people. They can do the trick without making the audience aware of the reality. Same applies here. The weaknesses of the users can be exploited easily; to grab their attention for corporateâ€™s advantage.
While the slogan of â€śfreedomâ€ť and independent choices is being raised more and louder than before, but at the same time, people make their choices from the menu they didnâ€™t choose in the first place. Consider entering a market. You want a toothpaste but only a specific brand is available. You being a lazy bum, dropped it into the cart. Was it really your choice or success of marketing? While having the menu, people rarely ask:
â€śWhy these options, and why not others?â€ť
â€śIs there anything missing on the menu?â€ť
â€śIs the choice of fulfilling my need? Or my choices are being controlled?â€ť
The most useful menu is actually different than the menu having loads of choices. But when we fail to think out of the box and surrender to the given choices, we lose sight of the difference.
You Should control your device, not vice versa
The more technology is interfering in our lives, the more choices it has to offer in every domain of our lives. The sad part is, the more we think that our solutions and choices rely on results provided by the gadgets.
In the US, the slot machines have gathered enough attention and revenue than movies, sports, and themed parks combined. The addictiveness is maximized by keeping the rewards more variable. On the other hand, some use the â€śFear of missing something formulaâ€ť by hijacking people mind that they might miss â€śimportant stuffâ€ť if they opt to unsubscribe a certain channel or service. This keeps people subscribed to newsletters, social media and etc. Even if the newsletter service is not serving interests, even if someone doesnâ€™t contact a specific person in years, people still stick to services or individuals in fear of losing any updates.
Only if we learn how and where our choices are being manipulated, only then weâ€™ll be able to reap the full benefits of our choices.