How remote work helps boost your company’s culture
Remote work is no longer a novelty. In fact, working remotely is a benefit that millennials are expecting now from their prospective employers. Research shows that two-thirds of people want to work from home and 36% prefer working from home to salary increase. This is a clear indication of the workersâ€™ preferences. Ability to balance life with work, family obligations with work obligations or hobbies with work travel is now an essential component during one’s career.
Companies are discovering that their willingness to be flexible with their employees regardless of the challenges of managing the remote workforce, leads to more engaged and enthusiastic workers and a culture that is fresh, upbeat and focused on serving the customers.
Flexible work arrangement can help companies build a unique culture, distinguishing them from the competition. To build a unique company culture with the flexible-work force, companies must rely on the technology. They have to employ the best tech has to offer to ensure that the employees who work remotely have all the best tools to get the job done.
The most important aspect of remote work is the ability of the company to enable communication channels for their workforce. Communication is not only critical for day-to-day tasks and for the teams to do their work. Technology allows the company to communicate and create their unique culture footprint that will motivate and retain the employees.
Hiring remote workers enables the management team to create a diverse workforce that would not usually live in the same area and commute to the factory or the office. Having a variety of viewpoints will help with the design and creation of products that help serve increasingly diverse customer population. It also helps to attract more customers and even solve problems uniquely.
There are challenges with the remote work as well, employees can become distanced from the companyâ€™s goal, and some companies attribute that to the employees not mingling with each other, talking over a coffee break at the office and just brainstorming the problems one-on-one in the meetings. Yahoo’s and IBM’s moves to pull in their remote workforce shows that these companies attributed their internal revenue problems to the workforce that was no longer tied to the office. However, if they examined the core of the problem, they would have realized that the lack of established culture and the mission that could have been communicated to their employees more frequently had more to do with their success/failure than the fact that their employees were not chatting by the water-
Happier and more engaged employees, more productive, more motivated, and more diverse workforce is a key to the success of any company. Telecommuting reduces attrition, saving companies money that they would otherwise spend bringing new employees up to speed, engaging them and introducing them to their culture.
Unscheduled absences are reduced, due to family issues, personal needs or stress.
Knowing that you can count on your employees to be there for the critical projects, means that the company can guarantee that their customers will be served promptly.
Remote meetings tend to be better thought-through and organized, thus reducing the time teams spend in a conference room talking about issues that could be solved quickly without everyoneâ€™s input.
So how can utilizing telecommuting workforce improve one companyâ€™s culture?
Simple, CEOs and managers must always be thinking about what motivates their workers and what their company mission is. If they can answer these questions and use the available technology to communicate their message to those who work in different time zones and sometimes on different continents, they will have an established culture and a clear message that can be communicated to everyone within the company (remote or not).
The rest is simple, seek the help of technology experts to set up the infrastructure to support communication channels, hire the best talent available regardless of the location and provide best possible customer service to your clients. Once you have established a loyal customer base, always close the loop by asking your team if the mission and the internal goals align with the company strategy and if the approach addresses the problems the customers are trying to solve.